Key Responsibilities:

• Video Ad Production: Craft engaging video ads for TikTok and Meta, focusing on creative storytelling through b-roll, motion graphics, and effective product placement.
• Ad Performance Analysis: Monitor and analyze the performance of video ads, making data-driven decisions to optimize for better engagement and conversion rates.
• Creative Content Strategy: Develop a strategic approach to video content, ensuring alignment with the brand’s marketing goals and audience preferences.
• Static Ad Creation: In addition to video content, design impactful static ads that complement the video marketing efforts and strengthen the brand’s online presence.
• Collaborative Content Development: Work closely with the marketing team to understand the brand’s objectives, creating video content that effectively communicates the brand’s message and values.

What Success Looks Like:

• High-Performing Video Ads: Creating video content that not only engages but also performs well in terms of metrics, driving the desired audience actions.
• Increased Audience Engagement: Producing content that captivates and interacts with the community, leading to higher engagement rates.
• Creative and Strategic Impact: Bringing innovative ideas to the table for content creation and distribution, contributing to the brand’s strategic marketing goals.

Qualifications:

• Proven experience in video editing, particularly for TikTok and Meta ads.
• Strong portfolio showcasing successful ad campaigns for North American clients.
• Experience in Direct-to-consumer brands in the Health and Wellness space.
• Basic design skills.
• Ability to work autonomously, solve problems creatively, and adapt quickly to changes.
• Excellent communication skills and a high level of emotional intelligence.