Key Responsibilities:

• Content Repurposing: Adapt TikTok DTC content for broader social media distribution, ensuring it aligns with brand messaging and audience interests.
• Trend Research: Stay updated with trending hashtags and music to enhance post visibility and engagement across various social media channels, specifically YouTube and Instagram. 
• Video Production Assistance: Guide the co-founders on creating YouTube video content that captivates the target audience, leveraging insights into consumer preferences.
• Community Engagement: Foster a vibrant brand community by replying to comments and DMs with a fun, wholesome tone.
• Posting Cadence Management: Schedule social media posts across platforms using tools like Publer or Hootsuite, maintaining a consistent brand presence.
• Visual Platform Expertise: Leverage Pinterest to showcase the visual appeal of the brand’s products, enhancing digital discovery.

What Success Looks Like:

• Enhanced Brand Visibility: Through repurposed content and strategic hashtag use, you’ve increased the brand’s reach and engagement across social media platforms.
• Strong Community Connection: Your efforts in community engagement have cultivated a loyal and active online brand community.
• Strategic Content Guidance: Your insights into video content production have directly contributed to creating highly engaging and relevant material for the target audience.

Qualifications:

• Experience in repurposing DTC content for social media, preferably within the beauty industry.
• Familiarity with female-oriented consumer products and an understanding of beauty space trends.
• Proficiency in social media management and automation tools (Publer, Hootsuite).
• Demonstrated ability to engage communities on social media platforms in a tone that reflects the brand’s values.
• Knowledge of Pinterest and its application for visual products.
• Canva experience for creating visual content is desirable.
• Shopify, SEO, and Google search optimization experience are desirable but not required.