Key Responsibilities:

• Technical and SEO-Driven Writing: Develop high-quality, technical content for blogs, landing pages, and other digital platforms, optimizing all content for SEO to maximize visibility.
• Email Marketing Campaigns: Craft compelling email content that engages B2B audiences, driving awareness and conversion, using platforms such as Mailchimp or HubSpot.
• Product and Industry-Specific Copy: Write detailed, informative, and persuasive copy about the client’s products and the septic solutions industry, highlighting unique selling points and technical specifications.
• Collaboration with Creative Teams: Work alongside designers and marketing professionals to ensure that the text complements visual concepts and that brand messaging is consistent across all media.
• Content Strategy and Execution: Assist in developing content strategies that align with the company’s marketing goals and deliver on key performance indicators.

What Success Looks Like:

• Effective Communication: You have successfully translated complex industry information into accessible and engaging content that clearly communicates value to B2B audiences.
• Increased Engagement and Conversion: Your content strategies and executions have measurably increased web traffic, engagement, and customer conversion rates.
• Strong Brand Presence: Through your skillful writing, the company’s brand voice has become more distinct and authoritative in the industry, enhancing its reputation and reach.

Qualifications:

• Proven B2B Copywriting Experience: Demonstrable experience in writing technical and marketing content for a B2B audience, preferably in the environmental or septic solutions sector.
• SEO Proficiency: Strong understanding of SEO principles and experience in creating content that is optimized for search engines.
• Email Marketing Skills: Experience with email marketing platforms like Mailchimp or HubSpot, with a track record of successful email content development.
• Technical Writing Ability: Capability to understand and articulate complex product specifications and industry data.
• Collaborative Skills: Experience working with creative teams and the ability to incorporate feedback to refine content.
• Tools and Technology: Familiarity with content management systems and proficiency in using digital tools for content creation and collaboration.