The Role
You Will Be Responsible For

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Profile

• You have at least 2 years experience ideally in Brand Marketing / Brand Manager or Digital Marketing within Internet and Financial Services industry.
• Experience within would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments
• You enjoy finding creative solutions to problems