Key Responsibilities:

• PPC Strategy Audit and Revamp: Perform a thorough audit of the current PPC strategy, and develop and implement a new, optimized PPC strategy to boost engagement and conversion rates.
• Targeted Digital Campaigns: Launch digital campaigns specifically aimed at the logistics audience, integrating tactics across email marketing and social media platforms.
• Pillar Page Development: Collaborate with the internal web team to create and launch eight new pillar pages featuring engaging content and videos, ensuring they align with the company’s branding.
• Programmatic Campaign Implementation: Design and execute programmatic campaigns for each new landing page and pillar page, ensuring consistency with the client’s branding and messaging standards.
• Ongoing Collaboration and Maintenance: Maintain close coordination with the internal web team and other stakeholders to ensure ongoing alignment with the brand’s standards and provide regular updates and progress reports.

What Success Looks Like:

• Enhanced PPC Efficiency: You have successfully revamped the PPC strategy, resulting in higher engagement and improved conversion rates.
• Effective Campaign Management: Your targeted campaigns have significantly increased relevance and impact within the logistics segment, enhancing customer engagement and lead generation.
• Cohesive Brand Presentation: Through your efforts, all new digital content consistently reflects the brand, contributing to a unified corporate identity.

Qualifications:

• Extensive experience in PPC strategy development, digital marketing, and managing targeted campaigns.
• Proficient in analyzing data and adjusting strategies to maximize effectiveness.
• Some understanding of email marketing, social media management, and content creation is highly advantageous. With a particular focus on AI-driven content generation tools.
• Demonstrated ability to work collaboratively with cross-functional teams to meet project deadlines and objectives.
• Excellent communication and project management skills, with a knack for detailed reporting and stakeholder management.