Responsibilities:

• Identify new business opportunities and potential customers within the modern trade segment.
• Build and maintain strong relationships with key accounts, ensuring customer satisfaction and loyalty.
• Monitor and analyze market trends, competitor activities, and customer preferences to identify opportunities and adjust sales strategies accordingly.
• Collaborate with marketing teams to develop effective promotional campaigns and initiatives for the modern trade channel.
• Conduct regular business reviews with key accounts to evaluate performance, identify areas for improvement, and negotiate terms and conditions.
• Prepare sales forecasts, budgets, and reports, providing accurate and timely information to management.
• Coordinate with internal departments such as logistics, finance, and customer service to ensure smooth order processing and delivery.
• Stay updated on industry trends, market dynamics, and customer needs to anticipate changes and proactively respond to challenges.
• Ensure compliance with company policies, trade regulations, and ethical standards in all sales activities.

Requirements:

• First degree in Marketing, Business Administration, or a related field (or equivalent experience). A Master’s degree is an added advantage.
• Minimum of 10 years’ proven sales experience in FMCG
• Excellent negotiation, presentation, and communication skills.
• Demonstrated ability to lead and motivate a sales team to achieve targets.
• Analytical mindset with the ability to interpret sales data and market insights to drive business decisions.
• Proactive and result-oriented, with a track record of meeting or exceeding sales targets.
• Strong relationship-building skills and ability to foster long-term partnerships with key accounts.
• Proficient in using CRM software and Microsoft Office Suite.
• Knowledge of trade regulations and compliance standards within the modern trade industry.