Mission:

• Responsible for developing, implementing, and managing innovative mobile data propositions to drive data customer acquisition, retention, and revenue growth in Nigeria’s highly dynamic and competitive telecom market.
• Develop compelling data offerings that meet the evolving needs of MTNN’s diverse customer base while staying ahead of market trends and competitors.

Description:

• Develop and execute the mobile data proposition strategy aligned with the overall business objectives and market dynamics.
• Conduct market research and analysis to identify customer needs, preferences, and trends related to mobile data usage.
• Collaborate with cross-functional teams, including Masterbrand, product development, sales, regulatory, legal, and network operations, to design and launch data-driven products and services that differentiate MTN.
• Lead the development of pricing strategies, packaging, and promotions for mobile data offerings to maximize revenue and market share.
• Monitor and analyze key performance indicators (KPIs) related to mobile data usage, revenue, and customer satisfaction, and develop action plans to address any performance gaps.
• Stay abreast of industry trends, regulatory changes, and the competitive landscape to anticipate market shifts and adjust the data proposition strategy accordingly.
• Build and maintain relationships with key partners, vendors, and industry stakeholders to support the development and delivery of innovative data solutions.
• Provide leadership, coaching, and mentorship to the mobile data team, fostering a culture of collaboration, accountability, and continuous improvement.
• Drive customer engagement and retention initiatives through targeted messaging, campaigns, and personalized experiences leveraging mobile data offerings.
• Ensure compliance with regulatory requirements and industry best practices related to mobile data services and pricing.

Education:

• Bachelor’s degree in Business Administration, Marketing, Telecommunications, or a related field.
• An MBA or relevant advanced degree is a plus.
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• Proven track record of at least 5 years in product management, marketing, or strategy roles within the telecom industry, with a focus on mobile data services.
• Strong understanding of mobile technology, data networks, and emerging trends in mobile data usage.
• Demonstrated experience in developing and launching successful mobile data propositions, preferably in a highly competitive market.
• Strategic thinker with excellent analytical and problem-solving skills, capable of translating market insights into actionable plans.
• Effective leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Results-oriented mindset with a focus on driving business impact and delivering measurable results.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.