Job Description

• Formulate brand’s long-term strategy to effectively reach customers
• Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
• Oversees the brand’s marketing life cycle
• Manages day-to-day progress of product marketing planning and execution
• Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
• Conducts market research and identifies and tracks market trends
• Define and manage the brand’s advertising and promotion strategies
• Closely monitor and analyze sales volumes, market share trends and general market drivers
• Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
• Ensure all sales team members are well trained and knowledgeable about brand
• Provide monthly brand reports & updates to management.