Job Overview: 

• Our client is a prestigious luxury fashion retail brand renowned for its exquisite collections in sports, footwear, and accessories.
• With a legacy of craftsmanship and innovation, they stand at the forefront of the industry, captivating global audiences with their iconic designs and unparalleled quality.
• As they continue to expand their digital presence, they are seeking a dynamic and talented Social Media Manager who is a passionate storyteller.
• This individual will play a pivotal role in shaping their brand’s online identity and fostering meaningful connections with their audience across various social media platforms.

Responsibilities:

• Craft and execute a comprehensive social media strategy to elevate the brand’s online presence and foster engagement aligned with the organisation’s vision.
• Create compelling, high-quality content across diverse channels, including blog posts, articles, email newsletters, website copy, and visually stunning social media posts.
• Maintain and curate the brand’s social media platforms, ensuring consistency in messaging and reflecting our distinct brand identity.
• Stay abreast of social media trends, industry insights, and competitor activities to seize opportunities for impactful content creation.
• Monitor the performance of social media content and marketing initiatives using relevant analytics tools, leveraging insights to optimize strategy.
• Cultivate meaningful relationships with their online community, promptly responding to comments and messages while fostering genuine connections with our followers.
• Identify and capitalise on collaboration opportunities, including guest blogging and influencer partnerships, to expand the brand’s reach.
• Foster and nurture relationships with a network of content creators to enhance the brand’s digital footprint.
• Collaborate closely with cross-functional teams, including PR, marketing, and customer service, to ensure alignment and consistency in brand messaging across all touchpoints.
• Continuously evaluate social platform performance metrics, identifying areas for growth and refinement to enhance overall social media strategy effectiveness.
• Infuse creativity and storytelling prowess into every aspect of social media content creation, tailored to resonate with each unique social channel’s audience.
• Maintain meticulous oversight of the social content calendar, ensuring timely execution and alignment with overarching brand objectives.

Requirements

• A genuine passion for Fashion.
• Minimum of 2 years with demonstrated success managing social media accounts, and a strong portfolio showcasing exceptional content creation skills.
• Innate love for social media and creative content, coupled with a keen interest in storytelling and evolving trends.
• Deep understanding of the luxury consumer landscape and familiarity with marketing within the fashion or lifestyle sectors.
• Driven by ambition and hungry for professional growth and success.
• Data-driven mindset, adept at leveraging analytics to inform strategic decision-making.
• Proven ability to work autonomously and thrive in fast-paced, deadline-driven environments.
• Proficiency in content management systems (CMS) and social media management tools.
• Track record of devising and executing strategic plans with creative flair.
• Comprehensive knowledge of all social media platforms and scheduling tools
• Exceptional copywriting skills and experience with asset creation and video editing software.
• Impeccable organizational skills, acute attention to detail, and adept prioritisation abilities.