On Trade Account Leader needed at Coca-Cola

Job title : On Trade Account Leader

Job Location : Abuja

Deadline : April 29, 2024

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  • Sets daily outlet visit plan based on routing.
  • Executes Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion)
  • Runs the commercial surveys, analyzes market demand and potential.
  • Evaluates Sales performance and sets daily targets with On-trade Manager.
  • Manages POS (permanent and temporary)
  • Plans and implements Consumer Promotions/Events according to brand plan.
  • Sets standards of customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
  • Leads the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.
  • Manages the budget within agreed guidelines and ensures responsible allocation of DME
  • Ensures implementation of own IDP
  • Contributes to the development of the total team by sharing knowledge to peers and upwards.
  • Drives implementation of promotional calendar in own area
  • Effective selling and negotiation with customers (new products, distribution, etc)
  • Participation to team activities for the achievement of the team’s results (critical KBIs)
  • Builds and continuously upgrades customer relationships to drive the Business forward.
  • Ensures that relationships are developed with peers across cooperating departments and upwards that lead to alignment of plans and enable delivery of sales results.
  • Ensures achievement of new launches targets in own area and contributes to total team results.
  • 100% debts collection from outlets on a monthly
  • 100% daily collage of outlet for the year- Aligned with the line manager.


  • Desired Candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
  • On-Trade Activation
  • Selling & Negotiation
  • Customer Insight
  • Strong analysis & synthesis skills
  • Presentation skills
  • Financial Acumen
  • Interpersonal skills


  • BA / B. SC or HND in relevant discipline
  • Desired Candidate must be thoroughly conversant with FMCG environment with a proven record of resilience, passion and leadership ability to drive a team to achieve set sales objectives.


  • Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
  • Commercial & Customer Marketing Experience (Spirits/AFBs)

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • Sales / Retail / Business Development  jobs
  • On Trade Account Leader jobs