Position Summary

• The Head of Marketing at Nairametrics plays a pivotal role in driving brand visibility and revenue growth across multiple streams, including executive couches, sponsored posts, seminars and training, banner ads, and content marketing.
• This position requires strategic thinking, exceptional marketing expertise, and strong leadership skills to develop and execute comprehensive marketing strategies, manage a talented team, and maximize monetization opportunities.

Key Responsibilities

• Lead Generation: Drive lead generation efforts through proactive outreach, networking, and relationship building with potential clients, partners, and stakeholders to expand Nairametrics’ client base.
• Client Engagement: Foster and nurture relationships with existing clients to identify opportunities, enhance client satisfaction, and drive revenue growth through repeat business.
• Partnership Development: Identify and forge strategic partnerships with corporate clients and stakeholders to broaden Nairametrics’ market reach and enhance brand visibility.
• Marketing Campaigns: Develop and implement targeted marketing campaigns across various channels, including digital marketing, social media, email marketing, and events, to amplify brand awareness and attract new customers.
• Sales Support: Collaborate closely with the sales team to develop and implement effective sales strategies, and provide marketing support by crafting sales collateral, presentations, and proposals.
• Team Leadership and Management: Lead and manage the sales team, providing strategic guidance, coaching, and support to ensure alignment with marketing initiatives and revenue goals.

Academic Qualifications

• A Bachelor’s Degree in Marketing, Business Administration, or a related field is required.
• A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.

Work Experience:

• A minimum of 5 years of relevant work experience in sales and marketing, business development executive, or a similar role within the media industry.
• Proven track record of developing and implementing successful marketing strategies across multiple platforms.
• Extensive experience in team leadership and the ability to inspire and manage a diverse sales and marketing team.
• Demonstrated experience in partnership development, negotiation, and management.

Required Skills and Competencies:

• Exceptional strategic thinking and planning abilities.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.
• Proficiency in Microsoft Office Suite and digital marketing tools (e.g., Google Analytics, HubSpot).
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.