Responsibilities:

• Becoming familiar with company products.
• Identifying key features in products that will appeal to customers.
• Working with the marketing department to develop marketing campaigns for each product.
• Researching trending keywords and marketing innovations.
• Planning product launches.
• Studying analytics relating to product campaigns.
• Analyzing marketing strategies to identify new opportunities.
• Developing consumer-based marketing and branding strategies.
• Liaising with management, marketing, sales, and product teams.
• Developing and launching new product lines and identifying new customers.
• Establishing targeted customer and industry partnership networks.
• Monitoring key marketing metrics and developing market segmentation models.
• Integrating user-experience feedback in product updates and innovation.
• Performing competitor analysis toward an increased market share.
• Developing consumer-oriented marketing products and branding strategies.
• Incorporating emerging solutions and technological advancements in new products.

Product Marketing Manager Requirements:

• Bachelor’s degree in marketing, business development, or similar.
• 2-4 years of experience as a product marketing manager in a related industry.
• Proficiency in EMM and CRM software, such as Hubspot, sales force, etc.
• Advanced knowledge of consumer behavior sciences and marketing strategies.
• Demonstrable experience in product marketing and innovation.
• Exceptional ability to increase competitiveness and market share.
• Ability to develop strong customer relations and feedback channels.
• Advanced competency in researching market trends and consumer behavior.
• Ability to identify strategic industry partnerships and build effective networks.
• Exceptional interpersonal and communication skills.
• Demonstrable experience in digital marketing implementation on Meta sites and SEM on Google
• Reporting and documentation skills