Digital Strategist needed at Ad-Vise Digital Media

JOB SUMMARY:

• We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals.
• He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.
• Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

RESPONSIBILITIES:

• Proven experience in creative strategy development and content creation.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Experience in managing large accounts and monitoring campaigns.
• Knowledge of Google ads, and programmatic advertising.
• Digital media planning/buying.
• Establish best practices in digital marketing
• Stay up to date with the latest technology and best practices
• Creating and monitoring digital campaigns.
• Developing creative ideas on how to engage an audience and meet clients’ business objectives.
• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
• Generate weekly reports using analytics and graphics.

REQUIREMENTS

• BSc degree in Marketing, Advertising, or a relevant field
• At least 3 years of proven work experience as a Digital marketing strategist
• Demonstrable experience with SEO/SEM and CRM software
• Knowledge of Google ads, Meta, LinkedIn and programmatic advertising.
• Experience implementing and optimizing Google Ads campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands-on experience with the creation of Strategy and Media buying
• Excellent verbal and written communication skills
• Skilled in Excel and PowerPoint
• Strong analytical and project management skills
• Experience in an advertising agency will be an added advantage
• Experience in B2B marketing is preferred