Job Description

• Developing Digital Marketing Strategies: Responsible for developing comprehensive digital marketing strategies that align with the company’s overall objectives. This includes identifying target audiences, setting clear goals and objectives, and selecting appropriate digital channels and tactics.
• Content Creation and Management: Create and curate engaging content for various digital platforms, including social media, websites, blogs, and email marketing campaigns. This content may include text, images, videos, infographics, and other multimedia assets.
• Social Media Management: Manage the company’s presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This includes creating and scheduling posts, responding to comments and messages, and analyzing social media metrics to measure performance.
• Search Engine Optimization (SEO): Optimize website content and structure to improve organic search engine rankings and increase visibility online. This involves keyword research, on-page optimization, link building, and monitoring website traffic and performance.
• Pay-Per-Click (PPC) Advertising: Create and manage PPC advertising campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms. This includes keyword research, ad copywriting, bid management, and performance tracking.
• Email Marketing: Design and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions. This involves creating email newsletters, automating email workflows, segmenting email lists, and analyzing email performance metrics.
• Analytics and Reporting: Analyze data from various digital marketing channels and platforms to track campaign performance, measure key performance indicators (KPIs), and identify areas for improvement. They generate regular reports and present findings to stakeholders.
• Digital Advertising: Plan and execute digital advertising campaigns across various channels, including display advertising, video advertising, and native advertising. This involves targeting specific audiences, optimizing ad creative and placement, and monitoring campaign performance.
• Conversion Rate Optimization (CRO): Optimize digital assets and user experiences to improve conversion rates and maximize return on investment (ROI). This includes A/B testing, landing page optimization, and analyzing user behavior using tools like Google Analytics.
• Staying Updated on Industry Trends: Always stay informed about the latest trends, best practices, and technologies in digital marketing. This includes attending industry conferences, participating in online forums and communities, and completing relevant certifications or training courses.
• Overall, Digital Media Marketers play a crucial role in helping companies reach and engage their target audiences effectively in the digital landscape. They must possess strong analytical skills, creativity, and a solid understanding of digital marketing principles and techniques.

Job Requirements

• Candidates should possess minimum of OND / HND / B.Sc Degrees with 2 – 4 years relevant work experience.