RESPONSIBILITIES

• Monitor key online marketing metrics to track success
• Brainstorm and implement experiments and relevant conversion tests.
• Running A/B tests to test performance and improve the user experience.
• Researches and stays on top of emerging trends as they relate to digital marketing
• Building short- and long-term digital marketing strategies
• Conduct routine SEO audits including: keyword research/ranking/gap analysis
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Scale onsite content optimizations for existing landing pages as well as create new content/landing pages
• Track existing and future marketing campaign success, report on results.
• Provide full-funnel marketing through custom content and video to promote our brand messages and products.
• Create and manage email marketing campaigns.
• Monitor project status and budget, scale campaigns to maximize ROI.

REQUIREMENT

• 3+ years digital marketing experience for Healthcare, medical related brand
• 360 digital marketing experience
• Analytical and possesses strong project management and time management skills
• Strong knowledge in Facebook Advertising, Instagram and Google Analytics
• Ability to work independently, plan and prioritize with minimal guidance
• Proficient problem solving and strategic decision-making ability
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Full understanding of all social media platforms
• Graphic/video design software (Nice to have but not mandatory)