Digital Growth & Content Lead needed at The People Practice

Job title : Digital Growth & Content Lead

Job Location : Other

Deadline : July 14, 2024

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Content Strategy and Management:   

  • Develop and execute a comprehensive digital communications strategy that includes content creation, distribution, and engagement.  
  • Oversee the development and execution of the editorial calendar, ensuring a consistent flow of high-quality content.  
  • Collaborate with the relevant stakeholders for the creation, curation and execution of the organization’s content strategy  
  • Edit, proofread, and optimize content for digital platforms.  
  • Ensure content is SEO-friendly and follows best practices for online engagement.  
  • Collaborate with other departments to gather information and insights for content creation.  
  • Establish and enforce the organization’s editorial standards. 
  • Stay updated on industry trends and recommend continuous improvements to the content strategy.  

Content Creation:  

  • Write and create engaging and informative content, including articles, blog posts, social media updates, and email campaigns.  
  • Work with relevant internal and external teams to produce multimedia content such as videos, infographics, and podcasts.  
  • Craft compelling and clear messaging that aligns with the organization’s brand voice.  
  • Tailor content for various digital channels and target audiences.  
  • Conduct interviews and research to gather information for articles and features.  
  • Lead the development of thought leadership content from subject matter experts within the organization.

Digital Platform Management:  

  • Oversee social media accounts and develop strategies for increasing engagement and followers.  
  • Monitor website traffic, social media metrics, and other digital analytics to assess content performance.  
  • Measure and report performance of all digital marketing campaigns, and assess against goals (impact, value for money).  
  • Identify trends and insights, and optimize spend and performance based on the insights   
  • Brainstorm new and creative growth strategies.  
  • Drive the delivery of the organization’s internal and external newsletters, partnering with relevant internal stakeholders.  
  • Utilize strong analytical ability to evaluate target audience’s end-to-end experience across multiple channels and touch points.  
  • Explore and implement emerging digital platforms and technologies to expand our reach.  


  • Recruit external consultants as needed and manage cross-relationships across the team to ensure impactful collaboration.  
  • Delegate tasks and ensure team members meet deadlines.  
  • Foster a collaborative and creative work environment.  
  • Support team evaluation and performance reviews.  

Professional Development:  

  • Seeking opportunities for learning and growth, both independently and through mentorship.  
  • Actively participating in training sessions and workshops to enhance skills.  
  • Engaging in self-reflection and seeking feedback to improve performance.  


  • A Master’s degree in Mass Communications, Journalism, Digital Marketing, or related field. 
  • Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role.
  • Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns. 
  • Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar.
  • Experience in leading a team of content creators and designers, with strong management skills.
  • Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms. 
  • Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery
  • The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality.
  • Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals.
  • Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement.
  • An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.

Must have skills

  • Excellent verbal and written communication skills for internal coordination and external stakeholder engagement.
  • A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement.
  • Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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