Job Summary

• As a Social Media Operation Manager, you will develop and implement social media tactics for brand awareness improvement, engagement driving, and conversion increment.
• You will manage all social media channels, create tantalising content, analyse performance metrics, and stay abreast of industry trends campaigns optimization.

Job Description

• Develop comprehensive social media tactics in line with overall marketing objectives.
• Identify target audience segments and make content to come across with them.
• Stay on track of emerging trends and best practices in social media marketing.
• Create attracting and delighting content for social media platforms
• Develop a content calendar to ensure consistent posting and messaging.
• Utilize tools and resources to enhance content quality, such as graphic design software, video editing tools, and photography.
• Monitor social media channels for mentions, comments, and messages, and promptly respond to enquiries or concerns.
• Nurture meaningful interactions with followers to build a pipeline of loyalty and community engagement.
• Implement tactics to promote user-generated content and participation in campaigns.
• Plan and execute social media advertising campaigns to achieve lead generation, website traffic, sales.
• Optimize ad targeting, creative elements, and budget allocation to maximize ROI.
• Track campaign performance metrics and generate reports for effectiveness evaluation.
• Utilize analytics tools to track key performance indicators like reach, engagement, and conversion rates.
• Analyse data to gain insights into audience behaviour and preferences, and adjust strategies accordingly.
• Prepare regular reports detailing social media performance and present findings to stakeholders.

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field.
• 3 – 5 years work experience.
• Proven experience as a Social Media Manager or similar role
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Strong writing, video editing, and communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative thinking and ability to generate innovative ideas.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• SEO principles and content marketing strategies is a plus.