Job Description

• As we continue to expand our digital presence, we are seeking a dynamic and experienced Digital Marketer/Traffic Acquisition Manager to join our team.

Responsibilities

• Develop and execute digital marketing campaigns to increase traffic, engagement, and conversions on our digital publishing platforms.
• Utilize a variety of channels including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing to drive traffic and acquire new users.
• Analyze data and metrics to evaluate the performance of campaigns and optimize strategies for maximum effectiveness.
• Stay up-to-date with the latest trends and best practices in digital marketing and traffic acquisition, and implement innovative strategies to stay ahead of the competition.
• Collaborate with cross-functional teams including content creators, designers, and developers to create compelling content and optimize user experience.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Proven experience in digital marketing, with a focus on traffic acquisition and audience growth.
• Strong understanding of digital marketing channels and techniques including SEO, PPC, social media, email marketing, and content marketing.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Creative thinker with a passion for innovation and staying ahead of industry trends.