Role Overview

• As a Digital Marketer, you’ll be responsible for developing and executing digital marketing strategies to promote our brand, drive engagement, and increase leads and sales.
• You’ll leverage your expertise in digital channels and marketing tools to reach our target audience effectively.

Responsibilities

• Develop and implement digital marketing campaigns across various platforms, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Create compelling and engaging content for digital channels, including social media posts, blog articles, email newsletters, and website copy.
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, and ROI, to measure the effectiveness of marketing campaigns and optimize strategies accordingly.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for growth.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to drive results.

Requirements

• A Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong track record of executing successful campaigns and driving results.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, Google Analytics, and SEO tools.
• Excellent writing and editing skills, with the ability to create compelling and engaging content for digital channels.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and experimentation.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with excellent organizational and time management skills.