Job Description

• Create content strategies for the organization.
• Write creative and unique content as well as come up with innovative ideas.
• Follow all SEO practices while producing content.
• Rewrite old content on all company’s website to give it a fresh touch
• Write technical content for organization products and services.
• Proofread content written and ensure it is compelling and professional.
• Stay up to date with various methods to create engaging and attractive content
• Create unique, user-friendly, and informative content while adhering to the best SEO practices
• Create graphics, choose photos for the content, and work on web page layout
• Check the quality and accuracy of content prior to publication
• Publish and promote content on numerous social media outlets
• Analyze the performance of content based on multiple KPIs, such as unique pageviews, conversion rates, and the average time on page
• Identify content setbacks and effectiveness, and determine the best content strategy moving forward
• Writing compelling brand/advert stories for all company’s brand.
• Design social media/communication strategies to achieve marketing targets.
• Manage, create and publish original, high-quality content.
• Administer all company communication accounts ensuring up-to-date content.
• Boost company’s image through well packaged creative contents, banners, billboards etc. in other to create a positive perception in the minds of the public about the company.
• Ensure company profiles, proposals, and official correspondences are professionally written and have the right content and passes the right and compelling message to the client or public.
• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Writing letters and creating compelling proposals, and other forms of external communications
• Establish good correspondence with international organisation/embassies for partnership
• Create content for website, social media and other company’s media platforms

Requirements

• B.Sc / M.Sc in Communication / Marketing / Advertising or relevant field
• 6+ years Work experience as a content and Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a MUST.
• Good grasp of SEO and HTML
• Working knowledge of content management software, such as WordPress and Joomla
• Mastery of graphic design software, such as Adobe Photoshop and Adobe Dreamweaver
• A keen eye for detail, ability to multitask, and strong analytical skills
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creative and strategic mindset.
• Excellent Communication, writing and presentation skills.