Brand Marketing Manager needed at Essenza International Limited

The Role
You Will Be Responsible For

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Developing and managing the editorial calendar.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measurethe success of employer branding initiatives.

Ideal Profile

• You have at least 3 years experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Retail industry.
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments
• You are a strong networker & relationship builder