Responsibilities

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Available for other special projects at the direction of the General Manager and the CEO

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Communications or a similar field.
• Professional certifications required.
• 4+ years of experience in a similar role.
• Experience managing a brand across multiple markets.
• Creative thinker and problem solver.
• Strong communication skills.
• Project management experience, with a solid understanding of project management principles and techniques.
• Strategic thinker able to identify long-term opportunities and trends.
• Previous technical support role.