The Business Development Executive is responsible for achieving the assigned volume and profit targets in his/her geographic area. This is accomplished by developing an operating plan for the region and implementation through the effective management of the field salesforce. 

• Leading the local field team in achieving the sales objectives for the sales area as set in the Customer Marketing Plans and Customer Business Plans.
• Co-developing the field sales strategy together with the Regional Business Development Manager or Francophone Africa Director.
• Recommending and executing the marketing plans and actions required per brand.
• Managing the importers distributors on the ground to secure 3 months of product stock.
• Leading other Sales Projects in the region not limited to the launch of innovations.

MAIN ACCOUNTABILITIES

• Ensure ambitious target setting & monitor closely for performance.
• Ensure volume and profitability growth for all customers by increasing market share on existing products and the successful introduction of new products.
• Develop effective, well-trained sales organization capable of achieving established set goals.
• Organize and secure primary sales (take the orders, secure innovations are ordered, present and land the innovations)
• Manage and report on secondary sales (Generate a Power BI system to follow Secondary Sales)
• Ensure continuous improvement in sales growth within the Region’s territories by implementing long and short–range sales plans.
• Coach the field salesforce for performance in relation to the targets set and build a winning spirit.
• Recommend and implement brand actions and activations to penetrate or win market share.
• Prepare and lead the Sales Team Meetings with focus on results vs. targets set.
• Together with the sales team, identify & implement actions for closing possible results gaps in the concerned point of sale when they occur.
• Manage client trade terms budget including promotional investments, price promotions.
• Build local Modern Trade action program as well as work directly with them in execution
• Analyze the market and share quarterly feedback on our 6P per key business unit and group segment
• Develop Profit & Loss for respective markets

KEY REQUIREMENTS:

Essential:

• Degree in Sales/Marketing (is preferred)
• Minimum of 2 years Sales experience, in management position.

Desirable:

• Brand Building/Trade Category experience is an advantage.
• French / English speaker
• Experience in FMCG
• Knowledge of African culture/environment