Job Summary:

• The Social Media Manager will be responsible for developing and implementing engaging content, driving audience growth and engagement, and maintaining brand consistency across all social media platforms.
• The ideal candidate will have a passion for social media, a deep understanding of social media trends, and excellent communication and organizational skills.

Responsibilities:

• Develop and implement comprehensive social media strategies to achieve organizational goals and objectives.
• Define key performance indicators (KPIs) and metrics to measure the success of social media efforts.
• Create and curate engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Develop content calendars and schedules to ensure a consistent posting frequency and brand voice.
• Monitor social media channels for comments, messages, and mentions, and engage with followers in a timely and professional manner.
• Foster positive relationships with followers and address inquiries, concerns, and feedback effectively.
• Implement strategies to grow and expand the organization’s social media audience and reach.
• Drive engagement through creative campaigns, contests, and interactive content.
• Track and analyze social media performance metrics, such as reach, engagement, and conversion rates.
• Prepare regular reports and insights to assess the effectiveness of social media efforts and inform future strategies.
• Collaborate with cross-functional teams, including marketing, communications, and design, to align social media efforts with broader organizational objectives.
• Coordinate with internal stakeholders to ensure timely and accurate communication of key messages and campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of proven experience as a Social Media Manager or in a similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Excellent writing and editing skills, with a creative flair for crafting engaging content.
• Ability to use Canva, Office tool, G-Suites, and other relevant video editing tools
• Experience with social media management tools and analytics platforms.
• Exceptional communication and interpersonal skills.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.