Job Description

• Define and uphold the editorial vision and strategy for Pulse Picks, ensuring content aligns with the brand’s voice and business objectives.
• Develop editorial guidelines to uphold brand integrity and voice.
• Manage and mentor the editorial team, including writers, editors, and content strategists to meet and surpass KPIs.
• Lead editorial planning, overseeing the creation and curation of content that engages and grows the platform’s audience.
• Maintain the highest editorial standards across all content, while integrating SEO best practices to enhance discoverability and rank in search engine results.
• Work closely with marketing, design, and product teams to ensure a cohesive content strategy that supports product launches and brand campaigns.
• Adjust editorial strategy based on data-driven insights to meet engagement and conversion goals.

Skills

• Proven experience in an Editor in Chief role or similar leadership position within a content-driven organization.
• A portfolio that demonstrates excellence in editorial content creation and management.
• Experience in editorial roles with a focus on content commerce platforms and familiarity with the FMCG sector
• An analytical approach to understanding audience data and translating it into actionable editorial strategies.
• A creative thinker with a knack for identifying and telling stories in a way that captivates and engages a diverse audience.
• Ability to innovate content delivery to stay relevant in a rapidly changing media environment.
• Familiarity with content management systems, SEO best practices, and digital analytics tools.
• Understanding of the digital media landscape, including social media dynamics and multimedia content.