Responsibilities:

• Develop and execute a comprehensive social media strategy to boost brand presence and engagement across Instagram, Facebook, and TikTok.
• Craft and schedule compelling content that resonates with our audience, driving growth and fostering a vibrant online community.
• Manage customer interactions on social platforms, providing timely and empathetic responses to inquiries, feedback, and comments.
• Collaborate with Product and Marketing teams to align social media activities with broader marketing campaigns and product launches.
• Analyze social media performance metrics to identify trends, adjust strategies accordingly, and report on ROI and engagement growth.
• Build and maintain a repository of customer feedback and interactions to inform product development and customer success strategies.
• Engage with influencers, groups, and communities to extend brand reach and penetrate new markets.

Requirements:

• Proven track record of growing social media channels, particularly Instagram, Facebook, and TikTok, with a focus on engaging content creation and community management.
• Exceptional communication skills, both written and verbal, with the ability to craft messages that engage and inspire.
• Experience in managing customer inquiries and feedback through social media platforms, with a strong emphasis on customer satisfaction.
• Deep understanding of social media trends, algorithm changes, and engagement strategies, with the agility to pivot tactics as needed.
• Familiarity with social media and analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics) to track and optimize performance.
• Empathy and understanding of the customer journey in online buying/selling environments.

Nice to Haves:

• Background in consumer brands, FinTech, or e-commerce industries.
• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• Proficiency in marketing and collaboration tools like Asana, Slack, and Notion.
• Strategic mindset with the ability to drive initiatives that align with business goals.