Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain
• number of shares or likes and measuring a campaign’s performance against the KPIs
• Collaborate with other teams, like marketing, sales and customer service, to ensure brand consistency
• Communicate with followers, respond to queries promptly and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay current with current technologies and trends in social media, design tools and applications.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

Requirements

• Bachelor’s Degree in Psychology
• Master’s degree or relevant qualification in social services or health-related field preferred (nursing/midwifery, psychology, counselling, health education, exercise science, nutrition and dietetics, etc.) preferred but not required
• Minimum of 3 years of experience working in health coaching, health promotion, chronic illness management or other clinical role preferred.
• Expert knowledge of motivational interviewing, reflective listening, behaviour change theory, and health psychology preferred
• Highly skilled in graphic design.
• Experience with cognitive behavioural therapy, mindfulness-based therapy
• Excellent verbal and written communication skills
• Ability to actively support, communicate, and teach the unique culture and values of mDoc
• Technology savvy and enthusiastic adopter of work and personal tools. Must be comfortable with assisting others in using technology and working remotely
• Passion for improving health care experience, outcomes and costs
• Interest in reviewing and responding to patient and population health data
• Fluency in English is required.
• Strong communication and “person-centred” skills