• We are seeking a highly motivated and creative individual to join our team as a Communications Officer.
• The ideal candidate will have a passion for all things social media and a strong understanding of various social media platforms and their functionalities.
• As a Communications Officer, you will be responsible for developing and implementing strategies to drive engagement, increase brand awareness, and foster customer loyalty.

Responsibilities:

• Develop and execute social media strategies to achieve organizational goals and objectives.
• Create and publish engaging content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Monitor social media campaigns using analytics tools to track performance, identify trends, and adjust strategies accordingly.
• Collaborate with the marketing and content teams to create compelling and visually appealing content, including graphics, videos, and articles.
• Manage social media calendars and scheduling, ensuring timely and consistent content delivery.
• Interact and engage with followers, responding to comments, messages, and inquiries in a timely manner.
• Stay updated on industry trends and best practices in social media marketing, incorporating new ideas and tactics into campaigns.
• Monitor and analyze social media trends and competitors, providing regular reports and insights to internal teams.
• Develop and manage influencer marketing strategies and relationships to increase brand visibility and reach.
• Conduct regular market research and competitor analysis to identify potential opportunities and areas of improvement.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience as a social media manager or similar role.
• In-depth knowledge of various social media platforms, their functionalities, and best practices.
• Strong written and verbal communication skills, with the ability to write and edit engaging content.
• Proficient in using social media management tools, analytics platforms, and graphic editing software.
• Creative mindset with a strong eye for visual aesthetics and storytelling.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Excellent organizational and multitasking abilities, with the ability to meet deadlines in a fast-paced environment.
• Ability to work independently and collaboratively as part of a team.
• Flexible and adaptable to changing priorities and strategies.
• Understanding of SEO principles and experience with SEO optimization for social media is a plus.