Position Summary

• The role involves establishing and overseeing activities aimed at attracting and recruiting students to join our partner institutions.
• A large proportion of time will be spent liaising with parents, guardians and school officials and you will act as a liaison between these primary stakeholders and admissions teams in destination schools.
• You will also develop strategies to drive enrolment and maintain relationships with educational institutions.
• This includes developing marketing materials, conducting school visits, holding exhibitions and delivering presentations to various groups and individuals.

Primary Duties and Responsibilities

• Create and enhance recruitment and retention plans, including strategies and written materials.
• Conduct outreach activities by visiting schools, attending fairs and engaging with parents, students and collaborating with school officers and counsellors.
• Provide career and academic counselling to potential students, offering guidance on testing strategies, writing skills and application completion.
• Deliver presentations to prospective students and their families on a range of topics such as student finance, student life, applications and personal statements.
• Foster partnerships between the partner schools and local schools.
• Prepare reports, proposals, and address enquiries from students and parents.
• Set operational goals and objectives, implementing methods and procedures to improve operations.
• Maintain and develop destination country information by utilising information gained from in country briefings or agencies such as the British Council, EducationUSA |etc.
• Report on and evaluate existing market activity and keep abreast of changes within the study abroad sector in order to continually improve recruitment processes.
• Take an active role in developing social media content strategy for student recruitment purposes as required.
• Positively representing the organisation’s brand and values in all interactions and engagements.

Knowledge, Skills and Abilities Required

• A minimum of 5 years hands-on experience working in international education and student recruitment.
• Demonstrable and up to date knowledge of ethics, current trends and best practices in student recruitment.
• Previous experience of working in a front-line customer service environment and the confidence to relate well to our primary target audience.
• Experience of organising recruitment fairs/events and exhibitions.
• Strong verbal and written communication skills.
• Excellent organisational skills and attention to detail.
• Outstanding technology skills with proficiency in Microsoft Word and PowerPoint.
• Previous experience with working towards sales targets.
• Good understanding of the use of CRM tools will be a distinct advantage