Sales Representative needed at Watu Credit Limited

Job title : Sales Representative

Job Location : Lagos

Deadline : April 28, 2024

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  • The Sales representative will be responsible for communicating the benefits of a Watu Simu in order to drive sales. S/He will serve as the point of contact between Watu Simu and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services.

Responsibilities and Duties

  • Drive sell out (↑ increase in business revenue).
  • Drive sell out by conversion of cash customers to credit)
  • Increase in revenue through increased credit conversions within the stores

Route Management

  • Ensure effective and efficient route compliance
  • Increase of store coverage by 12 new stores per month to increase the Simu universe

Effective Operational and relationship management

  • Build sound relationships with all customers, dealers/ store owners based on mutual trust and goodwill.

Competition market sensing

  • Provide continuous feedback as per client requirements (competitor activities, promotions, incentives, innovations, pricing, planograms)


  • Identify training needs and escalate to trainer for action (including refreshers for stores that are finding difficulties in maintaining sell out


  • Update WoW store performance and identify key indicators to increase sell out
  • Check on store capacity and stock status for appropriate Simu sell out
  • Report back on VOC in a timely manner for quick fix to be implemented
  • Timely reporting of stock outs
  • Monitor in-store pricing
  • Monitor competitor’s new innovations and Market sensing
  • Resolve red flag issues and report to management when unable to resolve

Display Management

  • Push to maximize Watu Simu in store visibility
  • Negotiate for Prime/Front Space to maximize on visibility of Watu Simu retail elements
  • Negotiate POS material placement with store owners/managers
  • Ensure neat and clean display with a customer journey driven by CTA
  • Check accurate pricing, promotional pricing, competitor pricing
  • Ensure all company assets are maintained according to company policy
  • Manage discretionary giveaways to ensure optimum return on investment
  • Identify in-store cross merchandising opportunities with OEM partner

Effective self-management

  • Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
  • Demonstrate consistent application of internal procedures
  • Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs
  • Plan and prioritize, demonstrating abilities to manage competing demands


  • Minimum of a Diploma in a Business related field.
  • At least 1 year of experience in sale will be an added advantage

Technical skills: (Technical skills typically require the use of certain tools and the technologies required to use those tools.)

  • a) Excel – basic

Behavioural skills: (Abilities that influence how a person interacts with others and responds to certain situations.)

  • Integrity – take ownership of assigned people and tasks
  • Empathy and advanced negotiation skills – ability to understand client and protect business interests at the same time
  • Independent problem solver – proactive approach to everyday challenges
  • Humility and motivation – We are looking for someone who does not misuse the authority and can motivate people in positive and forward thinking ways
  • Result driven and hungry to be the best

People & Leadership Skills

  • Must adhere to the company code of conduct
  • Embraces, leads and embeds change
  • Must actively demonstrate the values of Watu
  • Must lead, attend and participate in team meetings
  • Motivates, coaches and develops others
  • Clear Communication and active listening skills
  • Strong Ethics and Standards.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • Sales / Retail / Business Development  jobs
  • Sales Representative jobs