Regional Sales Manager needed at Primera Africa Finance Group

About the job

• A dynamic fast-moving consumer goods company, proud home of the renowned “Frutta” brand. From our state-of-the-art production facility in Lagos, Nigeria, is hiring a Regional Sales Manager.
• The ideal candidate will play a critical role to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations

ROLES AND RESPONSIBILITIES

• Achieve set sales target of customers in dedicated channels and ensure achievement of targets in  the focus channels i.e. Open markets, Bukas, HoReCa, Education (schools with boarding facilities), institutions with catering facilities etc.
• Recruit agreed number of Distributors as well as supervise all DB’s operators (Van Sales Reps) and attendants to ensure productivity and visibility.
• Drive coverage in dedicated channels – Open markets, Bukas, HoReCa, Education (Schools  with boarding facilities) and institutions with catering facilities.
• Implement Channel promotional activities for all Frutta points of consumption and ensure  prompt and accurate reporting.
• Support the Regional Sales Managers by providing feedback on customer stock requirements  and usage/depletion.
• Conduct field coaching and trade visits with third party sales force in the channels to  ensure flawless execution of our field sales plans.
• Participate in the Branch Weekly Operations Review, track channel and distributor  performance, with clear analysis on sell-out activities and impact on branch performance.

REQUIREMENT/ QUALIFICATIONS

• B.Sc. degree or HND in any discipline; Masters is prefarable
• Must be very efficient in speaking HAUSA
•  Relevant certifications and training are an added advantage.
• Must have a minimum of 5 years’ experience in Field Sales
• Management especially Out-of-Home Experience/ HORECA field, Sales, Open Market, in Fast-Moving Consumer Goods (FMCG) environment.
• Excellent communications, negotiation, people management skills.
• Excellent analytical and reporting skills.
• Valid driver’s license.

Technical requirements: 

• In-depth knowledge of the North- West Region and Nigeria markets for Juice and
• Beverages Product.
• Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecasting and business development.
• Good knowledge of channel structure and opportunities.