Job Description

• We are seeking a Product Marketing Executive to execute our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen the brand and boost sales.
• For this role, you have to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies to develop and implement the most profitable plans to position and promote our products to our targeted audience.

Responsibilities

• Lead a small team of product marketing specialists and interns; establish individual and team metrics and report on success.
• Work closely with sales and product teams to develop product pricing models, key messaging, and value propositions.
• Determine the type of advertising and marketing content, such as TV, radio, print, digital, or social media, that needs to be created and distributed.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each content.
• Work with in-house or external Writers and other content creators to create the desired content.
• Outline a product timeline and oversee the project’s successful execution.
• Create and manage budgets for the product.
• Develop and maintain relationships with external vendors whose products or services will be needed for the product.
• Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
• Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiation

Requirements

• Bachelor’s or Master’s Degree in Marketing or related field.
• 3+ years of cognate experience in product marketing, product management, or digital marketing.
• Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
• Ability to develop, organize, and maintain process documentation
• Ability to create, update, and maintain training documents
• Excellent grammar, punctuation, and spelling skills
• Proven track record of executing successful product launches
• Exceptional project management skills
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are the center of our entire organization, constantly interacting with teammates, prospects, and customers.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure