Job Objectives

• Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance Bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness.

Duties and Responsibilities

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviours, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products’ marketing objectives.
• Identifies the appropriate media channels where each product or service’s marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provide expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management retail banking, operations, and e-channels to co-create an Omni-channels experience.

Job Requirements

• First Degree in Marketing, Business Administration, and related courses. Additional professional qualifications in marketing, strategy, and business analysis are a plus.
• Minimum of 6 years relevant experience.
• Hands-on sales and marketing knowledge.
• Data analysis, interpretation and reporting.
• Critical and practical knowledge of digital and social media marketing and engagement.
• Proficiency in the use of Microsoft Office programs (Excel & PowerPoint) and other packages.
• Strategic thinking and being proactive.
• Innovativeness.