Role Purpose

• The Marketing Manager will be responsible for developing and executing strategic marketing plans to drive brand awareness and maximize sales of our pharmaceutical products.
• The position will collaborate with cross-functional teams, including sales to ensure effective implementation of marketing strategies.
• This role requires a deep understanding of the pharmaceutical industry, excellent communication skills, and a proven track record of successful marketing campaigns.

Key Responsibilities

• Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Evaluate and optimize marketing and pricing strategies
• Keep informed of marketing strategies and trends, analyze market trends and prepare forecasts
• Coordinate marketing strategies with the sales, financial and production department
• To maintain and improve product knowledge of the sales team and sales managers and to continually update knowledge on the product, competitors and therapeutic area
• Maintain relationships with important clients by making regular visits, understanding their needs and anticipating new marketing opportunities
• Monitor competition (acquisitions, pricing changes and new products and features).
• Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools to identify purchase patterns, sales performance and market dynamics
• Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
• Oversee branding, advertising and promotional campaigns
• Generate new business leads
• Prepare and present monthly, quarterly and annual reports to senior management
• Brainstorm market penetration ideas with senior management
• Promote our brands at conferences and major industry-related events.

Qualifications

• B.Pharm or B.Sc. in Life Sciences or related courses; (MBA is an added advantage)
• Minimum of eight (8) years of experience in marketing roles within the pharmaceutical, manufacturing or healthcare industry
• Proven track record of developing and implementing successful marketing strategies and campaigns
• In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape
• Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions
• Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts
• Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals
• Proficiency in marketing software and tools, as well as digital marketing platforms
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong attention to detail, organizational skills, and the ability to meet tight deadlines