Job Purpose

• The Market Insight Officer is responsible for continuously researching markets, analyze competitor pricing and strategies, and adapting offerings to maintain competitiveness and profitability in a dynamic market landscape

Core Responsibilities and Key Result Areas

Market research

• Conduct research on target markets and competitor activity.
• Monitor price sensitivity and competitive pricing trends to optimize pricing decisions and maximize profitability.
• Identify opportunities for product differentiation and market positioning to stay ahead of competitors.
• Monitor competitor pricing, menu offerings, pricing strategies, promotions, and marketing strategies to inform strategic decisions and maintain a competitive advantage.
• Analyse market trends to identify opportunities for menu optimization.
• Stay abreast of fast-moving market and competitive developments.

Reporting

• Prepare comprehensive reports, presentations, and dashboards to communicate findings and recommendations to key stakeholders, including senior management

Key Performance Indicators

• Weekly price trend report
• Weekly competitor updates on pricing, promotion, menu offerings
• Monthly Market trend report

Knowledge Requirements

• Demonstrates good research, quantitative, and analytical skills.
• Excellent attention to detail
• Competent in software programs such as Microsoft Office, Excel and PowerPoint
• Highest standards of accuracy and precision; highly organized
• Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry.
• Ability to think creatively, highly driven and self-motivated.
• Knowledge of written and verbal communication skills.

Requirements

• Bachelor’s Degree in Accounting/Finance/ Statistics or related field
• Membership of the ACCA, ACA or any other related professional qualification is required.
• Minimum of 0-2 years experience in market research, data analysis, or business intelligence,.
• Experience in a QSR company in a similar role is an asset

Decision Expectations

• Utilize market research insights to inform pricing and product positioning decisions.
• Implement findings from competitor pricing and menu analysis.
• Convert market insights into actionable menu and promotional recommendations.
• Incorporate market and competitive developments into quarterly strategic reviews.