Key Responsibilities

• Social Media: Own all social media channels including Facebook, Twitter, TikTok, Instagram, and YouTube ensuring consistent and engaging content updates
• Strategy: Design and implement an effective digital marketing strategy tailored to our audience
• Email Marketing: Create email templates and facilitate their use; Craft and optimize impactful email marketing campaigns
• Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, and impressions. Provide regular performance reports and recommend areas of improvement.
• CRM Integration: Ensure seamless integration of digital campaigns into our CRM tool and support the broader team in delivering quality leads and business opportunities to the sales team.
• Work with the Community Manager to design courses, webinars, and workshops for the members.
• Lead all content creation including podcasts, blog posts, ebooks, and videos.
• Prepare content for blogs and press on relevant news and product launches.
• Develop, implement, and maintain a unified brand image that reflects the company’s values, mission, and strategic objectives.

Requirements

• At least one year of experience in marketing and/or communications roles.
• Proficiency in communication tools, social media tools, and platforms.
• Familiarity with data analytics to measure communication effectiveness.
• Strong understanding of and interest in social media platforms like Facebook, Twitter, TikTok, and Instagram.
• Excellent written and verbal communication skills with an ability to create engaging and creative content.
• Basic knowledge of analytics and reporting to measure social media performance.
• Ability to work independently, manage time effectively, and prioritize tasks.
• Strong attention to detail and ability to meet deadlines.