Responsibilities

• Establish the HORECA sales channel and sales team from scratch.
• Develop and execute a comprehensive sales strategy to ensure the successful establishment of the HORECA sales channel.
• Identify and secure potential HORECA customers, build and maintain strong cooperative relationships to drive sales growth.
• Collaborate with various departments to ensure comprehensive support and service for HORECA customers.
• Conduct market research to understand HORECA industry trends and market demands, providing insights for sales strategy adjustments.
• Build an efficient HORECA sales team, providing training and guidance to motivate team members to achieve sales targets.
• Plan and execute product marketing activities to enhance brand visibility and market share.
• Lead negotiations with HORECA customers, ensuring successful contract and pricing agreements.
• Monitor competitor dynamics and adapt sales strategies and tactics accordingly.
• Regularly report to senior management on the development of the HORECA sales channel and team performance.

Qualifications

• Minimum of B.Sc in any relevant field(MSc is an added advantage)
• Extensive work experience in sales or related fields.
• Proven experience in successfully establishing HORECA sales channels and teams.
• Familiarity with the HORECA industry and market trends.
• Enthusiastic and positive, able to handle sales pressure.
• Strong ability in innovation and problem-solving.
• Good teamwork and interpersonal skills.
• Excellent communication and leadership skills.