Responsibilities

Conceptualization and Design:

• Develop creative concepts, layouts, and designs for print materials, digital media, advertising campaigns, and branding initiatives.
• Collaborate with clients, stakeholders, and team members to understand project objectives, requirements, and brand guidelines.
• Produce visually compelling designs that align with brand identity, target audience, and communication objectives.

Graphic Production:

• Use graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign) to create and manipulate images, illustrations, and typography.
• Prepare files for print production, ensuring accuracy, resolution, and color consistency.
• Optimize graphics for web and digital platforms, considering file size, format, and compatibility.

Brand Development and Maintenance:

• Contribute to the development and evolution of brand identity, including logos, color schemes, and visual elements.
• Maintain brand consistency across all design projects and materials, adhering to brand guidelines and standards.

Project Management:

• Manage multiple projects simultaneously, from concept to completion, while meeting deadlines and client expectations.
• Communicate project status, timelines, and deliverables effectively with team members and clients.

Creative Collaboration:

• Collaborate with copywriters, marketers, photographers, and other creatives to brainstorm ideas, develop concepts, and execute integrated campaigns.
• Provide constructive feedback and support to colleagues to enhance the quality and impact of design work.

Market Research and Trend Analysis:

• Stay informed about design trends, industry developments, and emerging technologies to inform design decisions and maintain relevance.
• Conduct market research and competitor analysis to identify opportunities and best practices in graphic design.