Job Description

• We are seeking a results-driven and innovative Digital Marketer to join our marketing team.
• The ideal candidate will have a deep understanding of digital marketing strategies and tactics, with a proven track record of driving online engagement, increasing brand awareness, and generating leads or sales.
• As a Digital Marketer, you will play a key role in developing and implementing digital marketing campaigns across various channels to effectively reach our target audience and achieve business objectives.

Responsibilities

• Develop and execute digital marketing strategies to drive online traffic, engagement, and conversions across multiple digital channels, including but not limited to, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketing.
• Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and key performance indicators (KPIs), and develop comprehensive digital marketing plans to achieve goals.
• Create and manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels, optimizing campaigns to maximize return on investment (ROI) and reach target audience segments.
• Generate engaging and relevant content for digital marketing initiatives, including social media posts, blog articles, email newsletters, and website content, to attract and engage target audiences and drive brand awareness and customer engagement.
• Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools such as Google Analytics, social media analytics platforms, and marketing automation software, and use insights to refine strategies and tactics for continuous improvement.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing, and proactively identify opportunities for innovation and optimization to stay ahead of the curve and drive business growth.
• Manage and maintain the company’s online presence, including website content, social media profiles, and online listings, ensuring consistency in branding, messaging, and user experience.
• Collaborate with external agencies, vendors, and partners as needed to support digital marketing initiatives and achieve business objectives.

Requirements

• Bachelor’s Degree in Marketing / Digital Marketing / Communications or a related field.
• Proven experience in digital marketing, with a strong track record of planning, executing, and optimizing digital marketing campaigns that drive measurable results.
• Deep understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
• Proficiency in digital marketing analytics tools such as Google Analytics, Facebook Insights, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to effectively work with cross-functional teams and external partners to achieve common goals.
• Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of digital marketing trends and best practices.
• Self-motivated and proactive, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.

Salary
N80,000 – N100,000 monthly

Benefits:

• Competitive salary package
• Health insurance coverage
• Flexible work hours
• Professional development opportunities
• Dynamic and collaborative work environment