Job Summary

• As they work purposefully towards their mission, our client is seeking for a strategic thinker with a proven track record of developing and executing comprehensive digital marketing strategies to drive brand awareness, increase customer engagement and generate leads.
• The successful candidate will need to demonstrate expertise in leveraging data-driven insights to optimise campaigns and maximise ROI.
• The Digital Marketing Lead will be required to leverage various digital channels, analyse data, and employ effective strategies to attract and convert prospects into leads.
• This role requires a deep understanding of digital marketing trends, a results-driven mindset, and the ability to collaborate with cross-functional teams.

Primary Duties & Responsibilities

• Develop and execute comprehensive lead generation strategies through various digital channels, including social media, email marketing, content marketing, SEO, SEM, and other relevant platforms.
• Identify and implement innovative tactics to capture and nurture leads throughout the sales funnel.
• Plan, execute, and optimize digital marketing campaigns to achieve lead generation goals.
• Monitor campaign performance, analyse key metrics, and adjust strategies to maximize ROI.
• Collaborate with content creators to develop compelling and engaging content that attracts and retains the target audience.
• Optimize content for SEO and user engagement to enhance lead-generation efforts.
• Utilize analytics tools to track, measure, and report on the performance of lead generation campaigns.
• Provide regular reports and insights to stakeholders, highlighting key metrics and areas for improvement.
• Implement CRO strategies to enhance the conversion rates of landing pages, emails, and other digital assets.
• Test the various elements to identify the most effective approaches for lead conversion.
• Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with overall business objectives.
• Communicate effectively to ensure everyone is aligned on campaign goals and performance.
• Keep abreast of industry trends, emerging technologies, and best practices in digital marketing to continuously improve lead generation efforts.

Minimum Eligibility Requirements

• Bachelor’s degree in Marketing, Business or a related field.
• At least 6 years proven experience in digital marketing with a focus on lead generation. Preferably in an ecommerce environment.
• Experience with lead generation best practices beyond digital marketing connecting back to the organisation into sales and service processes.
• In-depth knowledge of digital marketing channels, tools, and tactics.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and collaboration skills.
• Proficiency in marketing automation tools and CRM systems.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
• Aptitude for decision-making and problem-solving.