Job Overview

• As a Digital Marketing Specialist you will play a crucial role in developing and implementing our digital marketing strategy.
• You’ll create a roadmap to enhance our online presence, drive customer engagement, and increase revenue.
• The role demands a strategic thinker with a hands-on approach, capable of turning marketing strategies into tangible results.

Responsibilities and Duties

• Develop and implement a comprehensive digital marketing strategy to enhance brand visibility, drive web trac, and increase customer engagement.
• Execute digital marketing campaigns across various channels such as SEO, SEM, email marketing, social media, ad campaigns and content marketing.
• Implement strategies to improve conversion rates and optimize user experience to maximize customer acquisition.
• Analyze campaign performance and adjust strategies based on findings.
• Coordinate with internal teams and external vendors to ensure campaign execution aligns with strategic objectives.
• Stay current on industry trends and emerging digital marketing technologies.
• Develop and manage the digital marketing budget.
• Coordinate with the sales team to align digital marketing strategies with sales objectives.
• Measure and report on the performance of all digital marketing campaigns.
• Collaborate with cross-functional teams to promote and communicate the brand message.
• Use customer segmentation, data analytics, and marketing tools for targeted and eective campaigns.
• Optimize website and social media channels for SEO and usability.
• Develop and manage an email strategy for nurturing leads and customers.
• Create engaging and shareable content for different digital platforms.
• Develop and implement a social media strategy to enhance online presence and improve customer engagement.
• Monitor and analyze competitor activities and market trends.
• Track, report, and analyze website analytics and PPC campaign performance.
• Identify key KPIs and use data-driven insights to improve campaign effectiveness.
• Collaborate with creative teams to produce relevant and compelling digital content.
• Manage online reputation and coordinate promotional activities.
• Develop test plans and conduct A/B testing to optimize conversion rates.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Business, or related field.
• 3 – 5 years proven experience working in similar role involving digital marketing.
• Proven experience in executing successful digital marketing campaigns.
• Strong understanding of digital marketing channels and strategies.
• Proficient in marketing automation technology and analytics tools.
• Exceptional project management and multitasking skills.
• Strong analytical skills with a goal-oriented approach.
• Excellent written and verbal communication skills.
• Knowledge of web design and development principles.
• Strong team collaboration and stakeholder management skills.
• Ability to work under pressure and meet tight deadlines.

Key Competencies:

• Digital Strategy, Content Creation, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Data Analysis, Pay-Per-Click (PPC) Advertising, Conversion Rate Optimization (CRO), Digital Advertising Platforms (e.g., Google Ads, Facebook Ads), Marketing Automation, Web Analytics, Brand Awareness, A/B Testing, Creative Thinking, Project Management.