About the job

Key Result Areas (What)

(What are the key activities undertaken to achieve the desired end results?)

• Develop and implement a content strategy that aligns with business objectives, target audience and brand guidelines
• Conduct market research on industry trends, competitor activity, content gaps and target audience preferences to inform content creation.
• Develop and maintain an editorial calendar.
• Collaborate with cross-functional teams to align content with the overall marketing plan, business objectives and brand guidelines.
• Create a content strategy document outlining goals, tactics, and KPIs.
• Create and publish high-quality content across multiple platforms and formats, including articles, blogs, social media posts, videos, and infographics
• Produce engaging and compelling content that is optimized for search engines and social media platforms.
• Ensure content is accurate, timely, and aligned with brand guidelines.
• Edit and proofread content to ensure accuracy, grammar, and tone.
• Write and edit content for social media, blog posts, email marketing, website copy and other digital channels.
• Use SEO best practices to optimize content for search engines.
• Develop visual content such as infographics, images, and videos.
• Manage the content publishing process across various digital channels.
• Monitor and respond to comments and messages on social media.
• Manage content distribution and promotion to increase engagement and reach
• Promote content across multiple channels, including social media, email, and paid advertising.
• Monitor and track content performance metrics to optimize content distribution and promotion strategies.
• Stay up-to-date with emerging trends and technologies in content creation and marketing
• Attend industry conferences and events.
• Conduct research on emerging content formats and marketing trends.
• Share insights with the digital marketing team to inform overall digital marketing strategy.
• Share insights and recommendations with cross-functional teams.
• Collaborate with internal stakeholders to identify content needs and opportunities
• Work with the ministry, communications, and other teams to identify content needs and opportunities.
• Conduct interviews and gather information to inform content creation.
• Maintain a consistent brand voice and tone across all content
• Develop and maintain brand guidelines and ensure all content is aligned with the brand voice and tone.
• Train internal stakeholders and external partners on brand guidelines.
• Monitor and analyze the performance of content across digital channels and make recommendations for improvement
• Use analytics tools to track content performance and identify areas for improvement.
• Develop A/B tests to optimize content.
• Collaborate with cross-functional teams to identify opportunities for content optimization and growth.
• Collaborate with cross-functional teams, including communications, production, and design, to ensure content is aligned with overall business goals
• Attend cross-functional meetings to discuss content strategy and upcoming campaigns.
• Collaborate with design team to create visually appealing content.
• Work with communications, production and design teams to ensure content is aligned with overall TEC goals.
• Crisis Management
• Developing and implementing crisis management plans to address potential community issues or negative feedback.
• Responding to crises in a timely and effective manner, with empathy and transparency.
• Monitoring community sentiment and feedback in the aftermath of a crisis and taking appropriate actions to restore trust and engagement.

Skills and Knowledge

Educational Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• Minimum of 3 years’ experience as a content creator or similar role.

Relevant Experience

• Proven experience as a content creator or in a similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO and social media best practices.
• Familiarity with content management systems, social media platforms and content creation tools.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management skills and attention to detail.
• Excellent communication skills, both written and verbal.
• Strong analytical skills and ability to use data to inform decision-making.
• Passion for and knowledge of the not-for -profit and religious industry and community TEC operates in.