Responsibilities

• Work closely with mDoc and Marketing leadership to create and execute marketing and communications plans and policies, this includes overall internal and external communication and marketing strategy, including social media (inclusive of Twitter, IG, Facebook, and LinkedIn) and outreach campaigns, newsletters, blogs, emails and editorial calendar as well as research-based presentations and publications.
• Develop brand guidelines and train the internal staff on how to communicate mDoc’s brand consistently.
• Expand and manage mDoc’s digital media presence
• Work closely with team members to co-create reports, decks and digital content to engage audience segments and drive measurable action.
• Develop a calendar with a detailed implementation plan of the strategy and specific rollout dates of the products.
• Liaise with external designers, consultants, influencers and marketing firms to deliver on larger campaigns and initiatives and support dissemination of virtual events and more
• Support the development of content for member education in different formats.
• Test the impact of different strategies on member engagement and experience
• Manage mDoc’s segmented contact lists
• Cultivate relationships with key media outlets

Requirements

• Bachelor’s Degree in Communications, Public Affairs, Journalism, Literature and/or Marketing or Health required.
• Master’s degree preferred
• Experience and understanding of health and healthcare
• Demonstrated experience in a similar role for a minimum of five years
• Exceptional communication, presentation and organizational skills
• Great proven writing and editing skills and story-telling. Graphic design skills and social media analytics tools would be a plus.
• Experience in using web/CRM software, social media platforms, and social media management tools.
• Ability to conceptualize and execute social briefs on tight timelines, and juggle competing priorities.
• Comfort in working with a global team and in a startup environment.
• A recognition that mDoc is an early-stage startup so we work around the clock and are looking for you to work quickly and efficiently.
• A willingness to work super hard and problem-solve as a collective.