RESPONSIBILITIES

• Market Analysis: Conduct comprehensive market research to identify trends, competitor activities, and customer preferences within the power electricity sector. Analyze data to understand market dynamics and identify opportunities for growth.
• Strategic Planning: Develop marketing strategies aligned with business objectives to promote products and services effectively. Collaborate with cross-functional teams to define target markets, positioning, and pricing strategies.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital marketing, print media, events, and exhibitions. Coordinate with advertising agencies and media partners to ensure effective campaign delivery.
• Product Promotion: Develop marketing collateral, sales materials, and product presentations to support sales teams in promoting power electricity products and services. Ensure alignment with brand guidelines and messaging.
• Lead Generation: Implement lead generation programs to acquire new customers and expand market reach. Develop and nurture relationships with key stakeholders, including utility companies, government agencies, and industry associations.
• Customer Engagement: Enhance customer engagement through targeted communication, newsletters, and customer feedback mechanisms. Identify opportunities to improve customer satisfaction and loyalty.
• Performance Monitoring: Track and analyze the performance of marketing campaigns, measuring key metrics such as ROI, conversion rates, and customer acquisition costs. Use data-driven insights to optimize marketing strategies and tactics.
• Regulatory Compliance: Stay informed about regulatory requirements and industry standards within the power electricity sector. Ensure marketing activities comply with relevant laws and regulations.

REQUIRED SKILLS

• ·Strong understanding of market dynamics, customer behavior, and industry trends.
• ·Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• ·Excellent presentation skills
• ·Demonstrated ability to develop and execute strategic marketing plans.
• ·Proficiency in market research, data analysis, and campaign management tools.
• ·Experience with regulatory compliance in the power sector is a plus.
• ·Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment.

QUALIFICATION

• Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
• Proven experience in marketing roles within the power electricity sector or related industries.