Job Summary

• We are seeking a creative and strategic Brand Manager to lead the development and execution of our brand strategies.
• The ideal candidate will have a strong understanding of brand management, market trends, and consumer behavior.
• The Brand Manager will play a key role in enhancing brand awareness, driving brand loyalty, and ensuring consistency across all brand touchpoints.

Key Responsibilities

• Develop and implement comprehensive brand strategies to position the company’s products or services effectively in the market.
• Conduct market research to identify trends, consumer preferences, and competitive landscapes.
• Define and maintain the brand identity, including visual elements, messaging, and brand guidelines.
• Ensure consistent brand representation across all communication channels.
• Collaborate with product development teams to align product features and benefits with brand positioning.
• Identify unique selling propositions and differentiation strategies.
• Plan, execute, and evaluate marketing campaigns to promote brand awareness and product launches.
• Coordinate with the marketing team to create compelling content and messaging.
• Oversee the brand’s presence on digital and social media platforms.
• Develop and implement social media strategies to engage and grow the brand’s online community.
• Collaborate with cross-functional teams, including sales, marketing, and product development.
• Manage relationships with external agencies, vendors, and partners.
• Develop and manage budgets for brand campaigns and initiatives.
• Ensure cost-effective utilization of resources while maximizing brand impact.
• Monitor and analyze key performance indicators (KPIs) related to brand health.
• Use data-driven insights to adjust strategies for optimal brand performance.
• Explore and evaluate opportunities for brand extensions and partnerships.
• Ensure new offerings align with the core brand values.
• Craft and oversee the development of brand communication materials, including press releases, advertising, and promotional materials.
• Stay abreast of industry trends, competitor activities, and emerging consumer behaviors.
• Propose adjustments to strategies based on market dynamics.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Experience working in an E-commerce business.
• 2-5 years proven experience in brand management, with a track record of successful brand development.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Familiarity with digital marketing trends and social media platforms.
• Proficiency in using data analytics tools for performance measurement.
• Proximity to Lagos mainland