Brand and Corporate Communications Analyst needed at PanAfrican Capital Holdings Limited
Job title : Brand and Corporate Communications Analyst
Job Location : Lagos
Deadline : April 11, 2024
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Key Responsibilities
Brand Strategy and Positioning:
- Collaborate with the marketing team to support the development and execution of comprehensive brand strategies aligned with our business objectives.
- Conduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation.
- Monitor and maintain our brand positioning, messaging, and value proposition across all communication channels.
Brand Identity and Visual Communications:
- Ensure the implementation of brand guidelines to ensure consistency in brand representation, including logo usage, typography, colors, and imagery.
- Collaborate with the design team to create visually compelling communication materials that reflect our brand identity.
- Conduct regular brand audits to assess adherence to brand guidelines and make recommendations for improvement.
Corporate Communications:
- Assist with the development and execution of effective corporate communication plans to enhance internal and external stakeholder engagement.
- Create and distribute compelling content, including press releases, executive communications, speeches, and annual reports.
???????Content Creation and Management:
- Produce compelling and engaging content for departmental functions including project briefs, documents, storytelling, multimedia production and other communication materials.
- Ensure that all content is aligned with brand guidelines and tailored to target audiences.
???????Performance Monitoring and Analysis:
- Track and analyze the effectiveness of brand and corporate communication initiatives using key performance indicators (KPIs) and metrics.
- Provide regular reports and insights to management, highlighting successes, challenges, and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation in brand and corporate communications.
Qualifications and Skills:
- Bachelor’s degree in communications, marketing, public relations, or a related field.
- Additional certifications in brand management or corporate communications are a plus.
- A least 5 years of proven experience in brand management, corporate communications, or a related role, preferably in a similar industry.
- Strong understanding of brand strategy, visual identity, and corporate communications principles and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
- Demonstrated creativity in developing engaging communication materials and storytelling.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Analytical mindset with the ability to gather and interpret data, derive insights, and make data-driven recommendations.
- Team player with excellent collaboration and interpersonal skills.
How to Apply for this Offer
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
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