Workforce Management Centre is Recruiting For Head of Marketing

Job Summary

• The Head of Marketing is responsible for the strategic marketing growth and marketing activities / campaigns of the company. The role incumbent is also responsible for ensuring the marketing team effectively fulfils the organisation’s marketing strategy.

Job Responsibilities

• Develop and implement marketing strategy for the group,its LOB’s and their products/services
• Conduct qualitative and quantitative research projects (internally and externally) to inform Workforce Group’s publication strategy
• Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone.
• Coordinate the day-to-day editorial operations, manage a team of content creators, editors, graphic designers, videographers, etc.
• Responsible for the ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customers
• Understand, customize and optimize the entire campaign management process, including production, execution, and quality control.
• Review all assignments before publication to ensure material is accurate and on-brand
• Maintain consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.
• Drive and measure the success of community engagement initiatives (i.e. number of users, number of discussions, etc.).
• Facilitate and champion campaigns to exploit market opportunities that reflect and align with our brand and values
• Develop and manage the company’s website and other social media platforms
• Proof-read and edit submitted content from team members from different lines of business to meet Workforce Group’s agreed publishable standards.
• Ensure verifiability of Workforce Group published content by maintaining research files (which includes proofs, source material and documentation) for each publication.
• Optimize the use of thought leadership materials and ensure they meet the company’s standard
• Responsible for the management of the CRM
• Collaborate with key stakeholders across the various departments and looks for ways to align the marketing unit activities to support their key objectives
• Mentor and manage both direct and indirect reports to ensure that projects are completed and employee expertise is being developed effectively
• Keep abreast of local and global best practices and make recommendations to Management
• Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented

Role Competencies / Skills:

• Strong research skills
• Exceptional writing skills and the ability to adapt and change style of writing
• Great attention to detail and an eye for quality
• Experience in education marketing preferably in a professional service environment
• Great planning, organizational and editing skills
• Excellent communicator, verbal and written
• Ability to create engaging content on demand
• A passion for Human Resource Management with a background in research or writing will be an added advantage
• Knowledge of SEO, Google Analytics, and Social media management.
• Experience of scoping, designing and delivering evaluation research, including identifying, developing and testing appropriate tools and reporting methods.
• Experience of leading projects, including scoping requirements, forward planning, monitoring progress against delivery, identifying and mitigating risks to delivery
• Effective synthesis and communication of research insights
• Fluency in the language of marketing, public affairs, branding, communications, and general business strategy
• Ability to work across disciplines, being effective and confident with frontline delivery partners as well as researchers, strategic stakeholders

Personal Attribute & Character:

• Creative, process-driven and proactive
• Genuinely helpful and committed
• A positive collaborative approach, honesty, personal integrity, and ability to work well within a team are highly valued and integral to the role
• Self-motivated and self-starter who thrives on high levels of personal responsibility and is able to execute and deliver
• Good common sense, logical decision-maker
• Strongly self-motivated and driven to produce results
• Ability to work closely with C-level customers
• Strives for world-class excellence and service delivery
• Result oriented
• Fast learner
• Energetic
• Ambitious
• Goal-oriented and creative
• Ability to work both independently and collaboratively
• Possess a talent for building strong and productive relationships across constituencies.

Educational Qualification

• Minimum of B.Sc in Communications, Marketing, Public Relations or related fields.

Desired Experience / Knowledge:

• Minimum of 6-8 years relevant experience
• Previous experience in a similar role, working in a professional services firm
• Experience in management of complex, multi-stakeholder projects and achieving goals on time and to budget
• Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Experience in building brand awareness and recognition