The preferred candidate must:

• Have the ability to conduct thorough keyword research and develop strategic plans to optimize website content for targeted keywords.
• Stay abreast of search engine algorithms and updates to ensure compliance and capitalize on optimization opportunities.
• Improve technical SEO aspects such as site structure, mobile optimization, and page speed for enhanced user experience and search engine ranking.
• Be able to implement on-page SEO techniques including optimizing meta tags, headings, and content to improve search engine visibility.
• Execute off-page SEO strategies through link building and leveraging social signals to enhance website authority and credibility.
• Be a skilled Content creator to develop high-quality, SEO-friendly content and implementing content marketing strategies.
• Utilize analytics and reporting tools such as Google Analytics and SEMrush to track performance metrics and inform optimization efforts.
• Be proficient in HTML/CSS and JavaScript to optimize website elements for search engines.
• Be able to manage local SEO initiatives and citation management to improve visibility in local search results.
• Be able to implement conversion rate optimization (CRO) techniques to enhance user engagement and drive desired actions on the website.

The preferred candidate must:

• Develop and implement strategic plans to achieve organizational objectives and drive growth.
• Demonstrate agility and adaptability in navigating changing business environments and evolving priorities.
• Utilize data-driven insights and critical thinking to inform strategic decision-making and problem-solving.
• Bring creative and innovative ideas to the table to enhance processes and drive business innovation.
• Communicate complex ideas clearly and concisely and present strategic plans effectively to stakeholders.
• Work collaboratively with cross-functional teams to execute strategic initiatives and achieve common goals.
• Identify challenges and proactively develop solutions, making well-informed decisions based on thorough analysis.
• Manage multiple tasks and priorities effectively, ensuring timely completion of projects and deliverables.
• Pay meticulous attention to detail to ensure accuracy and quality in all aspects of strategic planning and operations.
• Build and maintain strong relationships with clients, understanding their needs and providing strategic guidance and support.