Trade Marketing Executive needed at ReelFruit

The ideal candidate will have up-to-date knowledge of industry trends and competitor analysis and be responsible for developing and executing marketing plans to support the business’ sales objectives and brand strategies. 

Duties and Responsibilities

• Develop and execute trade marketing plans to support sales objectives and brand strategies.
• Plan and implement in-store promotions, displays, and other merchandising activities.
• Collaborate with sales teams to create tailored trade programs and promotional materials for key accounts.
• Monitor and analyze sales data and market trends to identify opportunities for growth and optimization of trade marketing efforts.
• Manage relationships with retailers and distributors to ensure optimal product placement and visibility.
• Conduct regular market visits to assess product performance, gather feedback, and identify areas for improvement.
• Coordinate with the marketing team to align trade marketing activities with overall brand campaigns and objectives.
• Prepare and present reports on trade marketing activities, performance metrics, and ROI analysis.
• Maintain up-to-date knowledge of industry trends, competitor activities, and market conditions.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Minimum of 2 – 5 years of experience in trade marketing, preferably within the FMCG industry. 
• Proven experience in developing and executing trade marketing plans. 
• Strong analytical skills with the ability to interpret sales data and market trends. 
• Excellent communication and interpersonal skills. 
• Ability to manage relationships with retailers and distributors. 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 
• Ability to work independently and as part of a team. 
• Strong organizational skills and attention to detail. 
• Willingness to travel for market visits and other business needs.