Summary

• As Social Media Specialist and Graphic Designer your role is to develop and implement online marketing programs and strategies to increase sales and revenue for the company

Responsibilities

• Develops and maintains positive business relationships with staff.
• Analyses existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyses data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Assists with development of the organizations website to ensure its efficiency and efficacy.
• Collaborates with client, editorial staff, manager, art director, and/or other project participants to understand project assignment, audience, and intended message.
• Creates original visual media that communicates the desired feeling or message in an engaging and unified way.
• Chooses graphics, clip art, and stock photography, as appropriate; may enhance choices with simple drawings.
• Selects fonts for written copy; produces sample layout for approval by client or other project participants.
• Prepares drafts of design work and provides samples to editorial or other appropriate staff or departments for review.
• Revises projects as necessary based on collaborative feedback process.
• Consults with graphics manager, art director, and/or other team members as needed on complex or specialized projects.

Requirements

• Good written and oral communication skill.
• Analytical and problem-solving skill
• A high level of confidence
• Outstanding organization skills and should be computer literate.